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Our Work > Cases Studies

Lily Dried Food Co: Branding, Packaging and Web Design

Lily's Trading hired 3WPlanet to create a brand and design a visual identity for their products.

Their goal was to come across as an established company that has a good reputation for providing the most delicious dried, packaged foods. Although the foods come from around the world, they wanted to be very Americanized in our image. The colors had to be bold and fun, the design had to be simple and convey the feeling of freshness (even though it is packaged food).

3WPlanet managed to create a package design that stand out in a cluttered retail environment and communicate the values of the company.
3WPlanet created for them a professional brand identity and an outstanding visual for their packaging.

This visual identity is now a standard to further develop their line of dried food products.


1. Logo and Stationery



3. Packaging Design


4. Web Design

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